Laura Geller New York believes that beauty is for everyone and should be uncomplicated, mistake-proof and fun. The brand is known for being a pioneer in bringing face primer into every woman’s make-up routine with the iconic collection of Spackle® primers. Laura Geller New York has led the industry with product innovation including a unique line of Baked makeup, hand-crafted and made in Italy. Each baked product features intense pigments whipped into a decadent cream, then baked on terracotta tiles to ripen color vibrancy. Foundation, blush, and eyeshadows all have brilliant, ultra-fine powder for vibrant, weightless color with all-day wear. Discover the entire collection of high-performance and easy-to-apply products today!