You know Cyber Monday is a huge shopping day, but do you know exactly what time you should log on to score what you’re looking for? Here’s a breakdown of the key Cyber Monday shopping trends that online shoppers have created from 2012 until the present year.
Cyber Monday shopping peaked at 11 a.m. EST, with another strong spike at 9 p.m.
These peaks are most likely due to commuting patterns of people working traditional hours; they shop online while at work and again when they’re home.
Cyber Monday sales increased by 30.3% from 2011.
18% of online shoppers used a mobile device to shop online, an increase of more than 70% from 2011.
Like in 2012, average peak browsing time was 11 a.m. EST.
Afternoon browsing peaked around 1 p.m.
These numbers likely mean that shoppers were browsing during work hours and on their lunch breaks.
Use of mobile and tablet devices nearly doubled to 30% of all site traffic.
The best deals were in the morning, with an average discount of 23%.
67% of all online deals were posted before 5 p.m. EST.
Average peak browsing time was 9 p.m.
Mobile and tablet devices accounted for 41% of all site traffic. These numbers represent a move away from lunchtime laptop (or desktop) browsing and toward “at home” browsing on mobile devices in the evening.
Cyber Monday shopping was at its lowest at 5 p.m.
Before Cyber Monday
With more retailers offering deals on and even before Thanksgiving, we’ve seen a large uptick in pre-Cyber Monday and even pre-Black Friday shopping. So make sure you’re keeping an eye out for deals in the days leading up to Thanksgiving!
In 2014, mobile web shopping at 5 p.m. on Thanksgiving Day accounted for 50% of retail traffic.
Also in 2014, the Monday before Thanksgiving, Nov. 24, saw a 100% year-over-year uptick in activity.