A love of makeup can make us do crazy things, and being surrounded by a rainbow of palettes and powders upon entry into any Sephora can bring out our inner beauty beast in seconds flat. Here is a breakdown of what happens to us all — whether we’re noob Beauty Insiders or pro-level Sephora VIBs.
1. You enter the dragon’s lair with a few practical things on your mental shopping list. “Just a refill on my foundation and an eyelash curler, please and thank you,” you tell yourself.
2. You say, “No, thank you,” to the lovely cast member (that’s her actual title, BTW) who offers you a basket because you’re just here for foundation, an eyelash curler and maybe that blue-based red lipstick she’s wearing because it’s stunning.
3. IT BEGINS.
4. You notice they’ve rearranged the store, moving the Urban Decay display to the front, where you can easily see they are having a build-your-own palette special.
5. You dip one finger into dreamy orange Fireball. (A finger, not a tester brush. Because remember, you’re not shopping for eye shadow. Just foundation, an eyelash curler and definitely that red lipstick.) Oh, how it sparkles.
6. You play the “I just want to hold it” game that you used to play as a kid to see if your mom would break down and buy you a toy if you took it to the register with sad puppy-dog eyes.
7. Then you realize you’re a grown-up with your own money and you can treat yourself for all the adulting you did this week. Plus, you have a Sephora gift card and gifts are meant to be enjoyed, right?
8. And then you remember the Sephora return policy that lets you bring back any item, even if it’s open and used, for a full refund. So if you can’t pull off that Fireball like you pictured, there’s no risk. Now you’d just be insane not to get it.
9. You finally locate the red lipstick and notice it has a sister — a sultry, deep merlot. You test it out on your hand.
10. You think, “What type of eye would I wear with this?” You test a matte gray shadow on your hand.
11. You test a bronze blush. It’s too bronze.
12. You test a mauve.
13. That would go perfectly with a plum lip. You test a plum lip.
14. You suffer a test-frenzy-induced blackout and come to with a full-blown swatch hand.
15. “Hi. Yes, I will take a basket after all, thanks.” She actually has to hold the basket for you while you empty your grimy little hands into it.
16. A cast member notices you using the complimentary makeup remover to return your hand to its normal monochrome hue and reminds you about the magic that is Sephora Color IQ, no swatch hand required.
17. Exhausted, you get in line to buy the stuff in your basket.
18. You see a charcoal face mask while in line, and you obviously need that too.
19. You blow all your Beauty Insider points on a face-primer sample. Something’s gotta keep all this in place!
21. You leave.
22. You get home.
23. You realize you forgot the foundation and eyelash curler.
25. You wonder why you didn’t do this in the first place.
26. You remember. You miss your swatch hand.
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