Valentine's Day Diamond Jewelry - Valentine's Day Jewelry - Valentine's Day Diamond Jewelry

Partnerships, Specials Mark Valentine's Day Push

Rapaport News (Diamonds.Net) - Jan. 26, 2006 - Roses, red heart shaped goods, and chocolate cakes are on the list of retail promotional gimmicks in 2006 ahead of Valentine's Day. This celebration of love gives retailers the perfect opportunity to boost sales of items intended to show deep affection for one's love.

Constant Contact's survey reports that flowers remain the No.1 gift for Valentine's Day, but jewelry edged out chocolate as No.2 with 21 percent of respondents saying they intend to hit the jewelry counter for Valentine's Day. "Holiday sales have become a vital component of the retail sales cycle for millions of small businesses," said Gail Goodman, CEO of Constant Contact.

In the United States however, one-in-four consumers balk at Valentine's Day as "a fake holiday engineered by card companies and florists," according to a pre-holiday survey conducted by Amarula Cream Liqueur.

"Valentine's Day is one of the most annoying and cliché holidays of the year, seducing people into thinking the way to someone's heart are through material things," said Amarula National Brand manager, Meghan Murray. The survey even found that more than half (51 percent) would not be upset if their significant other skipped Valentine's Day gifts in 2006 and nearly half (46 percent) said they think that "roses or chocolate are too generic to really show someone you care about them."..

Online retailer, Ebates.com, acknowledges that buying jewelry can be as challenging as finding the perfect someone to share one's life. So, special for Valentine's Day, Ebates has launched a jewelry guide to help its members shop smart and save money when buying jewelry online. The Ebates Jewelry Guide includes a birthstone chart, a directory of jewelry stores that offer Ebates members from 2 to 9 percent cash back on all jewelry purchases and helpful hints on how to compare and choose gemstones based on color, clarity, carat weight and cut.

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